General, Inspiration /

3 Pieces of Advice for Future Conference Attendees

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I can’t express enough the wealth of knowledge that the Midwest Digital Marketing Conference provides. I’d like to give a shout out to UMSL Business for putting on such a rich learning experience, and give a thank you to Spectrum Reach, the conference sponsor. If you haven’t already, take a look at my latest post, “Top Takeaways from the 2017 Midwest Digital Marketing Conference,” which outline the key pieces of knowledge I learned from the 2017 conference. Thinking of attending next year? Here is my first-timer advice:

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General, Inspiration /

Lawrence Group People

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Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

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General, Inspiration /

Top Takeaways from the 2017 Midwest Digital Marketing Conference

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The 2017 Midwest Digital Marketing Conference marked UMSL’s third year hosting the event and my first year in attendance. I learned a lot about what it is like to attend a large conference like this and a lot about the changing digital marketing landscape. Here are some of the key insights I took away from the conference.

  1. Digital marketing should be about making connections, not just making contact.

This one may seem obvious, but it never hurts to have a reminder. The key to a successful social media presence is making meaningful connections with your audience, not just spewing information at them that you perceive to be relevant. It’s better to stop and understand what your audience really wants to see and respond to, rather than playing a guessing game. Two pieces of advice to keep in mind to help you stay on track and build connections are (1) say it, don’t spray it and, (2) when it comes to content, place value on quality over quantity.

(Inspired by Phil Cara of Buzzfeed)

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Architecture /

If Our Walls Could Talk

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Full-time working professionals spend much of their lives at the office, and it just so happens that our “work home” at Lawrence Group comes with a quite the history beyond its architectural framework.

Daniel Catlin, a wealthy tobacco magnate and largest holder of downtown business realty, bought the parcel at 319 N. 4th Street in the 1880s and formed a syndicate of important downtown figures to commission a grand office building for the site. They viewed their undertaking as a personal monument expressive of their wealth, status, taste and civic spirit. Named the Security Building, it was constructed in the 1890s by the design of renowned Architects Peabody, Stearns and Furber. It was one of 30 tall office buildings in St. Louis of late 19th Century design, of which few remain today. It survived massive urban renewal programs which removed almost all of the historic 4th Street financial district and remains one of the finest example of office interiors from that era.

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Interior Design, Projects /

A Deeper Look at the Historic Lennox Hotel

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Appearing on the National Register of Historic Places, the Lennox hotel was built in 1929 and recently renovated into a creatively designed Courtyard by Marriott hotel with new lobby space, bistro, and business and fitness centers. Featuring key design elements inspired by nineteenth century conventions and materials, it is one of the area’s only examples from this time period. The goal of the project was to reflect the owner’s affinity for mid-century modern design, resulting in an intentional contrast of 1920s exterior aesthetic with new modern interiors.

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General /

Lawrence Group People

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Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

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Uncategorized /

Greenery with Envy: Deciphering the Pantone Color of the Year 2017

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Many people look forward to the change in seasons or maybe their favorite holiday but in the design community, a new year means one thing: the announcement of the Pantone Color of the Year. As designers, we have to admit that the Pantone Color of the Year is an important piece of interiors trivia. The Color of the Year is a clear indicator of what we will be seeing in the next few years not only in design but in fashion, graphics, branding and retail environments.

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General /

Lawrence Group People

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Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)

General, Inspiration /

5 Social Media Best Practices for the AEC Industry

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The social media scene is ever evolving. New platforms are popping up rapidly, while others are becoming obsolete. With so many channels to choose from, learn about and keep up with, social media strategy has the potential to be a real headache for digital marketers in the AEC industry, an industry changing almost as rapidly as the tools with which we market those services. Here are five best practices I think can help you make the most of your firm’s time spent on social media marketing.

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General /

Lawrence Group People

twitterheader

Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)