April 2017

General, Inspiration /

Top Takeaways from the 2017 Midwest Digital Marketing Conference

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The 2017 Midwest Digital Marketing Conference marked UMSL’s third year hosting the event and my first year in attendance. I learned a lot about what it is like to attend a large conference like this and a lot about the changing digital marketing landscape. Here are some of the key insights I took away from the conference.

  1. Digital marketing should be about making connections, not just making contact.

This one may seem obvious, but it never hurts to have a reminder. The key to a successful social media presence is making meaningful connections with your audience, not just spewing information at them that you perceive to be relevant. It’s better to stop and understand what your audience really wants to see and respond to, rather than playing a guessing game. Two pieces of advice to keep in mind to help you stay on track and build connections are (1) say it, don’t spray it and, (2) when it comes to content, place value on quality over quantity.

(Inspired by Phil Cara of Buzzfeed)

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Architecture /

If Our Walls Could Talk

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Full-time working professionals spend much of their lives at the office, and it just so happens that our “work home” at Lawrence Group comes with a quite the history beyond its architectural framework.

Daniel Catlin, a wealthy tobacco magnate and largest holder of downtown business realty, bought the parcel at 319 N. 4th Street in the 1880s and formed a syndicate of important downtown figures to commission a grand office building for the site. They viewed their undertaking as a personal monument expressive of their wealth, status, taste and civic spirit. Named the Security Building, it was constructed in the 1890s by the design of renowned Architects Peabody, Stearns and Furber. It was one of 30 tall office buildings in St. Louis of late 19th Century design, of which few remain today. It survived massive urban renewal programs which removed almost all of the historic 4th Street financial district and remains one of the finest example of office interiors from that era.

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