General

General /

Lawrence Group People

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Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

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Architecture, General /

Drones and Architecture: Becoming Certified to Fly

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Unmanned Aircraft Systems (UAS), or more commonly referred to as “drones,” are a somewhat new and emerging technology, especially in the field of architecture. As prices of this technology fall while its features and capabilities increase, we are starting to see the benefit of being able to utilize UAS’s in house. As with most emerging technology, the rules and regulations surrounding drones are relatively new, especially when you are dealing with something as controversial as a flying camera. Part of dealing with some of the red tape surrounding commercial drone use is gaining your Part 107 certification.

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General, Inspiration /

Four Tips for a Fun Social Media Launch Party

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Lawrence Group recently launched its Instagram account and celebrated with a company launch party to get people excited and on board to share their behind-the-scenes project details, silly moments and an overall glimpse into what makes the culture and work of Lawrence Group unique. Our team threw a space-themed launch party for the start of our blog in 2015, and we wanted to top the level of excitement among employees for our second go-around. The “InstaParty” successfully launched our new Instagram account. Here are some tips I recommend for marketing teams looking to boost internal excitement and engagement when it comes to new social media for their company:

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General, Inspiration /

For the Love of Craft: A Trip Through the Legacy of George Nakashima

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New York City, 7:00 AM, the 2-hour road trip ahead of us would allow plenty of time to soak in the gradual transition from the Manhattan skyline to the rural landscape of eastern Pennsylvania. Watching the sun climb behind our white Suburban (which had become our mobile office for the day) we exited the Lincoln Tunnel and turned our conversation and thoughts to what lay ahead; the town of New Hope and home of woodworker, George Nakashima.

Everyone can remember the first time they heard about the work of George Nakashima. For some, this is in the trenches of design school, for others it is through curious self-initiated investigation, and for many this introduction is given in moments of serendipity over a dinner table or chance encounter with one of Mr. Nakashima’s wooden masterpieces. For almost everyone though, the name “George Nakashima” brings to mind a remarkable design heritage and a seemingly endless wealth of timeless inspiration. For the nine of us in our fully loaded SUV, a rare opportunity for a private tour of the Nakashima Foundation was a long-awaited adventure.

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General, Inspiration /

3 Pieces of Advice for Future Conference Attendees

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I can’t express enough the wealth of knowledge that the Midwest Digital Marketing Conference provides. I’d like to give a shout out to UMSL Business for putting on such a rich learning experience, and give a thank you to Spectrum Reach, the conference sponsor. If you haven’t already, take a look at my latest post, “Top Takeaways from the 2017 Midwest Digital Marketing Conference,” which outline the key pieces of knowledge I learned from the 2017 conference. Thinking of attending next year? Here is my first-timer advice:

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General, Inspiration /

Lawrence Group People

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Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)

General, Inspiration /

Top Takeaways from the 2017 Midwest Digital Marketing Conference

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The 2017 Midwest Digital Marketing Conference marked UMSL’s third year hosting the event and my first year in attendance. I learned a lot about what it is like to attend a large conference like this and a lot about the changing digital marketing landscape. Here are some of the key insights I took away from the conference.

  1. Digital marketing should be about making connections, not just making contact.

This one may seem obvious, but it never hurts to have a reminder. The key to a successful social media presence is making meaningful connections with your audience, not just spewing information at them that you perceive to be relevant. It’s better to stop and understand what your audience really wants to see and respond to, rather than playing a guessing game. Two pieces of advice to keep in mind to help you stay on track and build connections are (1) say it, don’t spray it and, (2) when it comes to content, place value on quality over quantity.

(Inspired by Phil Cara of Buzzfeed)

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General /

Lawrence Group People

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Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)

General /

Lawrence Group People

twitterheader

Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)

General, Inspiration /

5 Social Media Best Practices for the AEC Industry

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The social media scene is ever evolving. New platforms are popping up rapidly, while others are becoming obsolete. With so many channels to choose from, learn about and keep up with, social media strategy has the potential to be a real headache for digital marketers in the AEC industry, an industry changing almost as rapidly as the tools with which we market those services. Here are five best practices I think can help you make the most of your firm’s time spent on social media marketing.

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