Perennial is a local St. Louis non-profit organization doing some great things. Their mission is to build a creative culture of sustainability by transforming discarded items into valued and cherished resources. Through their mission, they aim to teach people to creatively reuse objects in order to divert waste from landfills, foster thoughtful consumerism and generate revenue to support the underserved. Under this mission Perennial challenged the community of designers, crafters, and local architects to participate in their “ReDesign” Challenge. This annual challenge coincides with their annual “Lost + F(o)und” fundraiser to auction off the completed pieces.
Lawrence Group was up to the challenge. We put together two teams, got our “Lost” objects, and set off to “Find” something great hidden in them. Each team conceptualized, analyzed the materials, and came up with a plan. One of the most fun parts of this challenge was getting to know and collaborate with people from all different areas of the organization that we do not get to work with regularly and put something together with everyone’s unique skills. The objective is to only use the materials that come with the table and put the new item together using only fasteners and tools already owned. (more…)
One of my favorite quotes that is always in the back of my head when setting a personal goal is “If you can dream it, you can do it.”- Walt Disney.
Having my own photography show was a long lost dream of mine that always got postponed due to everyday struggles. After a very rough year, I decided to share my perspective on inspiration through photography. I started by gathering photos I took since I started my path in photography. After that, I went on a hunt for the right space! I started brainstorming spaces that could bring the design industry together for a fun night full of art and networking and that is when CI Select came to mind. (more…)
Ask people what their favorite color is and a clear majority of men and women will answer: “blue!” Maybe not that enthusiastically, but we designers generally get excited about color. Each year, top paint manufacturers issue their color of the year, and I always find it interesting to see what they think we should be buzzing about in the next year. It’s no Pantone Color of the Year, but when Sherwin William introduces its Color of the Year, we run the proverbial color up the design flag pole and dissect it for a hot minute.
rise in the city is a unique art event created to catalyze social enterprises in Africa, featuring an artwork competition, exhibition and auction. The concept began with splitting Manhattan into 100 virtual blocks; leading artists, designers and architects were then invited to create a work of art representing a block of the city. The challenge was to get inspired by Lesotho. One could reference the white, blue and green colors of its national flag, incorporate the traditional blankets or famous Basotho hat, or even re-interpret the traditional Litema patterns that adorn Lesotho’s vernacular buildings. All proceeds from the event go towards the construction of an accommodation block for an orphanage in Lesotho. Additionally, proceeds will fund entrepreneurship training for orphanage staff to promote the development of income-generating activities and reduce aid dependency.
Lawrence Group recently launched its Instagram account and celebrated with a company launch party to get people excited and on board to share their behind-the-scenes project details, silly moments and an overall glimpse into what makes the culture and work of Lawrence Group unique. Our team threw a space-themed launch party for the start of our blog in 2015, and we wanted to top the level of excitement among employees for our second go-around. The “InstaParty” successfully launched our new Instagram account. Here are some tips I recommend for marketing teams looking to boost internal excitement and engagement when it comes to new social media for their company:
New York City, 7:00 AM, the 2-hour road trip ahead of us would allow plenty of time to soak in the gradual transition from the Manhattan skyline to the rural landscape of eastern Pennsylvania. Watching the sun climb behind our white Suburban (which had become our mobile office for the day) we exited the Lincoln Tunnel and turned our conversation and thoughts to what lay ahead; the town of New Hope and home of woodworker, George Nakashima.
Everyone can remember the first time they heard about the work of George Nakashima. For some, this is in the trenches of design school, for others it is through curious self-initiated investigation, and for many this introduction is given in moments of serendipity over a dinner table or chance encounter with one of Mr. Nakashima’s wooden masterpieces. For almost everyone though, the name “George Nakashima” brings to mind a remarkable design heritage and a seemingly endless wealth of timeless inspiration. For the nine of us in our fully loaded SUV, a rare opportunity for a private tour of the Nakashima Foundation was a long-awaited adventure.
I can’t express enough the wealth of knowledge that the Midwest Digital Marketing Conference provides. I’d like to give a shout out to UMSL Business for putting on such a rich learning experience, and give a thank you to Spectrum Reach, the conference sponsor. If you haven’t already, take a look at my latest post, “Top Takeaways from the 2017 Midwest Digital Marketing Conference,” which outline the key pieces of knowledge I learned from the 2017 conference. Thinking of attending next year? Here is my first-timer advice:
The 2017 Midwest Digital Marketing Conference marked UMSL’s third year hosting the event and my first year in attendance. I learned a lot about what it is like to attend a large conference like this and a lot about the changing digital marketing landscape. Here are some of the key insights I took away from the conference.
- Digital marketing should be about making connections, not just making contact.
This one may seem obvious, but it never hurts to have a reminder. The key to a successful social media presence is making meaningful connections with your audience, not just spewing information at them that you perceive to be relevant. It’s better to stop and understand what your audience really wants to see and respond to, rather than playing a guessing game. Two pieces of advice to keep in mind to help you stay on track and build connections are (1) say it, don’t spray it and, (2) when it comes to content, place value on quality over quantity.
(Inspired by Phil Cara of Buzzfeed)
The social media scene is ever evolving. New platforms are popping up rapidly, while others are becoming obsolete. With so many channels to choose from, learn about and keep up with, social media strategy has the potential to be a real headache for digital marketers in the AEC industry, an industry changing almost as rapidly as the tools with which we market those services. Here are five best practices I think can help you make the most of your firm’s time spent on social media marketing.
As another new year is almost upon us, I’m reminded of three powerful presentations that I was fortunate to attend in 2016 with lessons to carry forward into 2017.
The national SMPS (Society for Marketing Professional Services) and CREW (Commercial Real Estate Women) conferences always have high caliber keynote speakers, and 2016 was no exception with Ben Casnocha and Amy Cuddy. Then at its local signature event in November, CREW St. Louis brought in national speaker AmyK. All three were dynamic, had great stories to tell and gave key takeaways to help others in their career development.