NeoCon is the commercial interiors industry’s most important annual event. It brings together the right people, the best products and the most innovative ideas. Attending NeoCon again with my Lawrence Group coworkers was so rewarding and just the inspiration boost we all need every once in a while. I had attended once before with coworkers from a previous employer, but since I’m still pretty new here attending with other designers at Lawrence Group was a great way to start off my work here.
Oftentimes in architecture we are challenged by a project or client to do something truly special to make a place an amazing destination. As designers, we also relish opportunities where we have the freedom to design with custom details and high end products and finishes – producing a destination focused around the architectural elements in a space.
However, an all-architecture solution is not always the best design prescription, and something else needs to happen to better capture the essence of the client, project or site. We must humbly take a step back and realize that we are not the star of the show. We are the directors of the show delivering a fantastic performance from a cohesive cast.