Claire Strube

Projects /

The Business Behind Elevating National Brands


I recently had the opportunity to sit down with a few members of our commercial team to discuss the history, projects, challenges and opportunities associated with performing work for large-scale, national clients. The conversation proved fascinating as I witnessed first-hand the extensive relationships, vast and broad-reaching portfolio, and signature jovial demeanor for which this group is best known. A recap of my conversation – excluding the fact that Kerry is a bourbon drinker – is outlined below. I hope you enjoy reading it as much as I enjoyed hearing it!


General, Inspiration /

3 Pieces of Advice for Future Conference Attendees

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I can’t express enough the wealth of knowledge that the Midwest Digital Marketing Conference provides. I’d like to give a shout out to UMSL Business for putting on such a rich learning experience, and give a thank you to Spectrum Reach, the conference sponsor. If you haven’t already, take a look at my latest post, “Top Takeaways from the 2017 Midwest Digital Marketing Conference,” which outline the key pieces of knowledge I learned from the 2017 conference. Thinking of attending next year? Here is my first-timer advice:


General, Inspiration /

Top Takeaways from the 2017 Midwest Digital Marketing Conference


The 2017 Midwest Digital Marketing Conference marked UMSL’s third year hosting the event and my first year in attendance. I learned a lot about what it is like to attend a large conference like this and a lot about the changing digital marketing landscape. Here are some of the key insights I took away from the conference.

  1. Digital marketing should be about making connections, not just making contact.

This one may seem obvious, but it never hurts to have a reminder. The key to a successful social media presence is making meaningful connections with your audience, not just spewing information at them that you perceive to be relevant. It’s better to stop and understand what your audience really wants to see and respond to, rather than playing a guessing game. Two pieces of advice to keep in mind to help you stay on track and build connections are (1) say it, don’t spray it and, (2) when it comes to content, place value on quality over quantity.

(Inspired by Phil Cara of Buzzfeed)


General, Inspiration /

5 Social Media Best Practices for the AEC Industry


The social media scene is ever evolving. New platforms are popping up rapidly, while others are becoming obsolete. With so many channels to choose from, learn about and keep up with, social media strategy has the potential to be a real headache for digital marketers in the AEC industry, an industry changing almost as rapidly as the tools with which we market those services. Here are five best practices I think can help you make the most of your firm’s time spent on social media marketing.


General /

10 Gift Ideas for the Architect in Your Life


It’s that time of year again: time for holiday shopping for that special architect in your life. We’ve got some ideas for you! Here are our top 10 gift ideas for an architect or designer. See more on Lawrence Group’s Pinterest board, Gifts for the Architect.

1. For the Coffee-Addicted Architect

The perfect, simple gift for the architect who fuels his work with a good morning brew! Buy it from one of our favorite online gift sources, Etsy.


(photo from PhotoCeramics)


General /

A Night with CREW & Crystal Washington


Social media, a powerful and ever-evolving tool, was the subject of the CREW event I recently attended with my Lawrence Group coworkers. As a lover of social media, I looked forward to hearing Crystal Washington’s expert opinion and tips for real-estate professionals to use on a variety of powerful social platforms.

Being a relatively new member of Lawrence Group’s marketing team, I was thrilled to have the opportunity to spend time among other professional, media-savvy women within my own company and the industry. The event’s location, the Caramel Room at Bissinger’s, was the icing on the cake. The space was gorgeous, and it was rewarding to see a project with Lawrence Group’s touch on it in person.