The social media scene is ever evolving. New platforms are popping up rapidly, while others are becoming obsolete. With so many channels to choose from, learn about and keep up with, social media strategy has the potential to be a real headache for digital marketers in the AEC industry, an industry changing almost as rapidly as the tools with which we market those services. Here are five best practices I think can help you make the most of your firm’s time spent on social media marketing.
It’s that time of year again: time for holiday shopping for that special architect in your life. We’ve got some ideas for you! Here are our top 10 gift ideas for an architect or designer. See more on Lawrence Group’s Pinterest board, Gifts for the Architect.
1. For the Coffee-Addicted Architect
The perfect, simple gift for the architect who fuels his work with a good morning brew! Buy it from one of our favorite online gift sources, Etsy.
(photo from PhotoCeramics)
Social media, a powerful and ever-evolving tool, was the subject of the CREW event I recently attended with my Lawrence Group coworkers. As a lover of social media, I looked forward to hearing Crystal Washington’s expert opinion and tips for real-estate professionals to use on a variety of powerful social platforms.
Being a relatively new member of Lawrence Group’s marketing team, I was thrilled to have the opportunity to spend time among other professional, media-savvy women within my own company and the industry. The event’s location, the Caramel Room at Bissinger’s, was the icing on the cake. The space was gorgeous, and it was rewarding to see a project with Lawrence Group’s touch on it in person.