Claire Strube

Architecture, Projects /

The Fred Pirkle Engineering Technology Center: Honoring a Legacy

After two years of construction and anticipation, the Fred Pirkle Engineering Technology Center opened early last spring. The innovative learning center houses state-of-the-art classrooms, specialized labs, and faculty and staff offices for the Agricultural Sciences and Engineering Technology departments at Sam Houston State University (SHSU). Made possible by a generous donation by SHSU alumnus Fred Pirkle, the building is already enhancing learning for the programs’ 1,500+ students.

I chatted with Lawrence Group’s Earl Swisher, principal-in-charge of the project, to learn more about the design process and the creative influences that went into the new home of the Agricultural Sciences and Engineering Technology departments of SHSU.

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General, People /

Lawrence Group People

Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

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People /

Lawrence Group People

Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)

People /

Lawrence Group People

Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)

People /

Lawrence Group People

Each month we are highlighting three of our employees by having them share everything from their personal motto to their favorite architect to what’s on their bucket list. We are hoping this gives you a glimpse into the people of Lawrence Group.

(more…)

General, Inspiration /

Four Tips for a Fun Social Media Launch Party

Lawrence Group recently launched its Instagram account and celebrated with a company launch party to get people excited and on board to share their behind-the-scenes project details, silly moments and an overall glimpse into what makes the culture and work of Lawrence Group unique. Our team threw a space-themed launch party for the start of our blog in 2015, and we wanted to top the level of excitement among employees for our second go-around. The “InstaParty” successfully launched our new Instagram account. Here are some tips I recommend for marketing teams looking to boost internal excitement and engagement when it comes to new social media for their company:

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Projects /

The Business Behind Elevating National Brands

I recently had the opportunity to sit down with a few members of our commercial team to discuss the history, projects, challenges and opportunities associated with performing work for large-scale, national clients. The conversation proved fascinating as I witnessed first-hand the extensive relationships, vast and broad-reaching portfolio, and signature jovial demeanor for which this group is best known. A recap of my conversation – excluding the fact that Kerry is a bourbon drinker – is outlined below. I hope you enjoy reading it as much as I enjoyed hearing it!

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General, Inspiration /

3 Pieces of Advice for Future Conference Attendees

I can’t express enough the wealth of knowledge that the Midwest Digital Marketing Conference provides. I’d like to give a shout out to UMSL Business for putting on such a rich learning experience, and give a thank you to Spectrum Reach, the conference sponsor. If you haven’t already, take a look at my latest post, “Top Takeaways from the 2017 Midwest Digital Marketing Conference,” which outline the key pieces of knowledge I learned from the 2017 conference. Thinking of attending next year? Here is my first-timer advice:

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General, Inspiration /

Top Takeaways from the 2017 Midwest Digital Marketing Conference

The 2017 Midwest Digital Marketing Conference marked UMSL’s third year hosting the event and my first year in attendance. I learned a lot about what it is like to attend a large conference like this and a lot about the changing digital marketing landscape. Here are some of the key insights I took away from the conference.

  1. Digital marketing should be about making connections, not just making contact.

This one may seem obvious, but it never hurts to have a reminder. The key to a successful social media presence is making meaningful connections with your audience, not just spewing information at them that you perceive to be relevant. It’s better to stop and understand what your audience really wants to see and respond to, rather than playing a guessing game. Two pieces of advice to keep in mind to help you stay on track and build connections are (1) say it, don’t spray it and, (2) when it comes to content, place value on quality over quantity.

(Inspired by Phil Cara of Buzzfeed)

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